Dallas Morning News increases print price

This is interesting. Anybody would like to analyze what would happen next?

Dallas Morning News takes premium value approach

http://www.dallasnews.com/sharedcontent/dws/bus/stories/DN-DMN_11bus.ART0.State.Edition1.3cf5397.html

Making use of secondary data

Pew Research Center for the People and the Press -- Biennial Media Consumption 2004, 2006, 2008
http://people-press.org/dataarchive/

Pew Internet and American Life Project
http://www.pewinternet.org/datasets.asp

ABC -- Newspaper/Magazine Circulation Data
http://www.accessabc.com/products/freereports.htm

Newspaper Association of America -- Trends and Numbers: Newspaper Web sites (Reach by DMA)
(Click on menu items on the top and on the left for more stuff)
http://www.naa.org/TrendsandNumbers/Newspaper-Websites.aspx

Scarborough:
The 2008 Scarborough Newspaper Audience Ratings Report (Combined audience numbers for newspapers in DMAs)
Understanding the Digital Savvy Consumer (Guess which city is the most digi-savvy in the U.S.?)
http://www.scarborough.com/freeStudies.php

Newspaper Next 2.0 --
1. Market Selector
2. Online Spending Analysis
3. 2007 Online Spending Per DMA
4. Future Tools (one for each quintile)
5. WebAudits (one for each quintile)
http://www.newspapernext.org/2008/02/online_revenue_resources.htm

Borrell Free Data -- 2008 U.S. DMA Ad Spending (newer but not as detailed as Newspaper Next 2.0)
http://www.borrellassociates.com/freedata.aspx

Newspaper Association of America -- The Newspaper Audience Database or NADbase (membership required)
http://www.naa.org/Resources/Articles/Circulation-The-Newspaper-Audience-Database-or-NADbase.aspx

ABC's Audience-FAX online database (registration required):
Data on newspapers' average circulation, average print and online readership, total combined audience, and total unique Web site users as well as a variety of print demographic information for both national and local newspapers.
http://abcas3.accessabc.com/scarborough/login.aspx

ABC's Audience-FAX^* eTrends Tool (registration required):
The tool is designed to allow users to create trending reports by reporting period on newspaper's average circulation, average print and online readership, total combined audience, and total unique Web site users.
http://abcas3.accessabc.com/audience-fax/default.aspx

Two stories on multi-platform audience measurement

http://www.reuters.com/article/entertainmentNews/idUSTRE59014820091001

http://www.multichannel.com/article/339867-Nielsen_TV_Everywhere_Views_Could_Be_Added_To_Total_TV_Ratings.php

Critical vs. Tech-savvy

In the following typology, where is the author, and where are you?

	Critical	Not Critical
Tech-savvy	1	2
Not Tech-savvy	3	4

One-Hour Online Tutorial

Understanding Financial Statements by James Gentry:
http://www.businessjournalism.org/pages/biz/online_tutorials/

Let's blog!

Hi all,

This blog would serve as the platform for us to exchange great ideas in J395!

A few things to do here:

1. Respond to readings

Please post a short response to assigned readings (by 3 p.m. the day before we discuss the readings in class).

The purpose is to make sure you read the readings as well as to provoke analytical/critical/creative thinking on issues to be discussed in class.

You should first read through the assigned readings and then share your thoughts/questions/examples with us. If you have an online example, please include the link in your post.

Please label your posts using both "your screen name" (please be consistent) and "last name of the author".

2. If you see any relevant news stories, please also feel free to post the link here.

Thank you!

(If you have questions on blogging, we'll cover those in class.)