OMG! Something new?

I mentioned earlier the lack of creative approach seemingly drowning journalism economic pursuits. But check out what ESPN is doing. What began as a tabloid-style magazine of features and editorials is growing into an empire.

Sure, they've been on TV for a while ... but not like this. ESPN is efforting niche sports coverage in each city, offering that coverage through a pay channel (like $9.99/month) or as part of a pre-existing package. The numbers are huge and the coverage has the potential to wipe sports coverage at local stations out, hence stripping away a major component of local TV news advertising.

Austin IS on the ESPN possibility market ...