Another survey about paid news content.

A combined research effort by Ipsos Mendelsohn and PHD has revealed that 55.5 per cent of survey respondents would be very or extremely unlikely to pay for online newspaper or magazine content.

http://www.editorandpublisher.com/eandp/departments/business/article_display.jsp?vnu_content_id=1004030681

But I don't think this is all that pessimistic for the News Corporation.
Because, when questioned further about specific publications such as The Wall Street Journal and Consumer Reports, both of which are exisiting pay sites, 81.5 per cent of online users said the sites were good, very good or excellent value.

Bob Shullman, president of Ipsos was quoted as saying "the message that came out is that you can charge, but you better have incredibly compelling and unique data."