Sunday, October 25, 2009

Does the "Long Tail" stand at odds with "Free?"

  • Compare Anderson's candy experiment with his statement on the Longtail: "By offering fair pricing, ease of use, and consistent quality, you can compete with free."
  • An interesting chart from Anderson's blog on increased demand for less popular titles as Netflix has grown.
  • An interesting criticism of the Long Tail: The Long Tail" told us consumers were losing their taste for hits, and it argued that making available online more obscure titles would level the playing field. Between this study and the research of Professor Elberse, we have evidence that popular titles now represent a greater share of sales and merely making songs available online does not put an artist at an advantage.

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