An interesting point I found in chapter three is that two products can be substitute goods and complementary goods at different time point. Especially when a new media technology shows up, we often think that it would replace the traditional media since the amount of time available for the consumption of various types of media is limited. However, it still could be possible like VCR or DVD player complement the theatrical exhibition of movie for time shifting. Therefore, it will be interesting to find out how new technologies compete with each other or integrate with each other (like there is a lot of Internet applications integrate with each other). When a gadget such as iphone or google phone includes all kind of services, does each of the services complement each other and make a win-win situation? For example, when you take a picture, you want to use a camera build in your cell phone or you want to bring another one? Therefore, the relationship seems more complicated then just displacement or complementarity. When we think about the free online content is displacing traditional print media or television, there is still argument that with users of online news in a specific content area also being more likely to seek out news in the same area from traditional media outlets.
In Picard’s article, the real measure of journalistic value is value created by serving readers such as accessing sources, searching through information and determining its significant, and conveying it effectively. However, the technology empowers individuals nowadays to have these capabilities. To weight more on economic outcomes, journalists need to find out a creative way for their reporting to attract audiences. In the relationship of supply and demand, news becomes more infotainment nowadays to attract more audiences, even includes a lot of daily information (such as where to eat or where to shop) in the newspaper like Apple Daily. Journalism seems in a dilemma that it tends to be profit-oriented in the market of digital era and it also needs to hold its moral standard not to be over sensational. Can news media maintain their news quality in this dilemma when considering supply and demand? In this case, is there any resolution? Or the market will force everything to change?
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