Monday, September 14, 2009

Are potential online subscribers already paying?

A new study says that 70 percent of loyal online readers subscribe to the print edition. If true, what does this mean for newspapers hoping to derive revenue from a paid content system?
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1 comment:

  1. irisSeptember 14, 2009 at 9:54 PM

    Yes, our study (Chyi, Yang, Lewis, & Zheng, 2009) based on the Belden data shows that 66% of local online readers also read the print edition.

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