Decision making for media market

What is the needs of firms? For an effective and skillful financial management, there are so many important decision-making points to seek capital at different stages (the research stage, the development stage, the introduction stage, and the establishment stage) and to solve problems of financing a new firm or product. It is more complicated than just earn money from the markets. It might be good if we have different case studies to understand different media financial flow, especially when the online environment is so different leading to different types of media product. The article I read in Wired, “The Good Enough Revolution,” points out that the markets have transformed by products that trade power or fidelity for low price, flexibility, and convenience. Therefore, in the digital environment, it could be possible that customers would sacrifice lots of quality for cheap and convenient device.

In this article, it is interesting to find out that sometimes promising idea might turn out to be fatally flawed in this digital era. The company (Pure digital company) was trying to combine digital imaging with the mass market of throw-away point-and shoots (disposal camera I think). However, it needs people returning the $20 camera to stores for printing photos and a CD. From getting those single use digital cameras back, the company can reduce the costs it had to manufacture. However, surprisingly, the customers didn’t return the cameras fast enough because they can print pictures later, print pictures by their own device, or just own the digital file, the company is hard to finance continuing operations (would it similar to the concept of credit management?). Therefore, the product and retailing failed. Does it mean that different media might need different model due to the uniqueness of market ecosystem.