When a company keeps advertising their product, does that mean the company or the selling of the product is going down? I like the concept that was mentioned in Jarvis’s article that before you spend money to advertising, investing your product and service first, especially, in the online-networked environment where people are still arguing whether the brand advertising work online. This article corrects my misconception of the function of advertise. Since social networking sites and microblogs showed up, the statement about the market evaluation that “it’s about relationships, not messages” was confirmed again. However, does that mean social media would be crucial factor that influence the advertising? How much should a media rely on the advertising revenue nowadays? There should be a lot of differences between new and traditional media when the technology access and media consumption is changing.
In addition to the network based media, search engine ads also become a popular way for online advertising such as Yahoo’s key word advertising. I was kind of surprise its effectiveness when people try to search some information actively and then relevant shows up. Moreover, such as google’s software comes up with matches more likely to bring customers to advertisers. In this kind of situation, how would a company make decision whether to put there advertising on online media or on traditional media?
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