In his chapter on advertisiting, Jeff Jarvis states: "the best way to burnish a brand is no longer to rub against media properties like Vogue or the Super Bowl. The best way today is to rub up against people: sally the blogger or Joe the Facebook friend. The medium is the message and the customer is the medium. Sally is the new Vogue."
There's obviously been a good deal of this style of marketing going on with the major social media outlets, such as Facebook and Twitter. Some media outlets, such as the New York Times, have experimented with implementing their own social media elements, but it's not clear to what degree of success. Then there's Digg, which is a sort of middle ground between Facebook and Times People. Not surprisingly, Google has begun to show signs of throwing its hat into the ring as well.
If social media is the key to advertising, then that leads to the question of where it is all heading. Will Facebook or Google end up with their own newsroom?
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How do you like Times People? I tried it during class last year but nobody liked it.
ReplyDelete"Will Facebook or Google end up with their own newsroom?"
ReplyDeleteInteresting question,but why would they if they can generate sufficient ad revenue WITHOUT a newsroom?