It seems like the war between Microsoft and Google is hard to end. Microsoft started its search engine, Bing, incorporating with its Internet Explorer, and Google developed Google Chrome Web browser to match with its Google search engine and against Microsoft’s Internet Explorer. Even though Google Chrome only has 2.84% of the market comparing to Internet Explorer's 66.87%, it tried to increase it’s awareness by searching another survival way – incorporate with (like pre-installed) Sony’s Vaio line of computers.
It seems like the competition will be more complicated because more business will involve in (smart-phones, social networking sites, micro-blogs, etc.) However, the competition should trigger companies’ motivation to have better managerial decisions and become more creativity for matching the tastes in the market and making money. However, would it be a monopolistic competition in this convergent digital era? and what will the market structure be like in this competition?
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