Competition has always been a good driving force for new ideas. I just get the feeling from Cringley that it would bring him a lot of pleasure to watch Microsoft or Google collapse or fail in some way. I'm a little confused on why that would be a good thing. Sure another company would step in and take over, creating new products for the consumer, but why must one fail for that to happen?
I also found it surprising that Apple was almost an after thought in the article. That company has risen out of the ashes to become one of the hottest creators of products everyone is using. Why do you think Google and Microsoft have been trying to follow them with creating similar phones to the iPhone. As someone who has the cheapest cell phone on the market I couldn't even tell you the name of the Google or Microsoft phone that is being marketed.
I do find it interesting how each company does have a back up plan in the event one tries to out smart the other. Back to my original statement, a little friendly competition never hurt anyone...kind of.
Also I think I found my theory for my paper. Theory of the Firm is very interesting. Although it seems to have a lot of cross over with Organizational theory.
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