When reading the textbook, I was wondering, as a consumer (or my family as a household), am I or do we so rational in counting the marginal utility when purchasing? So, are the consumers rational or irrational in this aspect? Even though I doubt myself as such a rational consumer, theories mentioned still make sense to me in my decision-making process, but most of time I don't think I have many choices but have to do so or be controlled by the larger supply systems.
As Stepp said, it's time for the newspaper field to panic; to me, it's also time for some consumers like me to panic. (By the way, I like Stepp mentioned the broader changing power structure that causes the challenges.) While the news companies strive hard to survive or find a way out and with the increasing news providers, I feel panic what if one day I can't find anything good to read, especially reading the newspaper or watching news program. At least I have this strong feeling in Taiwan. (To be honest, reading newspaper in Chinese is a relaxing habit and a need to me, but in English is totally different.)
Maybe we can think about what is "news". Are all kinds of information messages news? Or the definition of news changed? When the newspapers, whether online or offline, try to cover everything, I am wondering what's the difference between Yahoo and an online newspaper website. When reading some news items, I was wondering why I need to read all the advertising on the newspaper,which just pure advertising but no deeper inside. It's good that Stepp gave us concrete suggestion (even though it still needs to be more concrete when putting into practice) without just saying it needs to be creative; still, what is news and what make news field different from other information or website. Providing thousands of information doesn't guarantee everyone will be drawn into here and help the revenue of printing newspaper.
At the same time, how do we know what consumers want when they're still confusing and have no idea what they want. Like many people will say because the newspaper doesn't provide this and that, like enough international news, so we're not likely to subscribe, but the truth is they just don't read it. Sometimes it's not about the category of what kinds of info we need to provide, but the content that in what way we provide the info.
Is the online forum or information provided online which generated by everyone help reduce the doubt or risk of purchasing credence goods, and what it would change the strategy for selling credence goods?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment