In HMF, it mentions through the digital processing, maybe things will be changed. Deuze also mentioned the current media industry is constructed by few big companies and lots of really small companies (or even individuals). It's a fluid or liquid media work. Those small ones are very flexible and work for the bigger company. Will the media work become like: there're few big platforms and many individuals or small organizations work in the platforms such as provide content or various goods, but they're not hired or belong to the big company? For example, if online newspaper wants to cover everything but at the same time the company doesn't want to can't afford many staffs, it needs more outside (re)sources to help them (or it provides the opportunities for them…-_-) create content to attract more attention.
What would the market structure become and how the agents in the new structure work and apply different strategies to survive?
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