Just a link for Community Impact, the specialized AND localized newspaper (or group of newspapers) we talked about briefly. As someone who used to purchase advertising, I can tell you they're able to charge about 3x the Statesman rates for similar ad space. Granted, the frequency is lower but the supposed readership is just as strong.
The paper itself is done in a half-fold, tabloid format with full color and slightly heavier stock paper. It's distributed into six areas of Austin, all of which get some of their own localized coverage.
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