Sounds like good old-fashioned tug-o-war, right? Both sides pull with innovation, but never really gain ground financially. Yet, all this pulling does seem to have a benefit unmentioned by the author: advertising through branding.
Google puts out a new operating system, which grabs headlines, which redirects folks to Google. Microsoft introduces a new search platform which basically does the same (though Microsoft appeared to waste more money on commercial advertising than Google).
It would seem that despite the inability to cash in on these innovations, both sides are doing themselves a favor by turning their ventures, successful or not, into news (and consequently advertising) initiatives.
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